WME • William Morris Endeavor
Originally founded as the William Morris Agency over 125 years ago, WME is one of Hollywood's largest and most influential talent agencies, representing leading artists, entertainers, and brands across film, television, music, sports, and digital media worldwide. Due to the proprietary nature of my role involving high-profile client pitches and projects, most of my work is bound by confidentiality, but below is a sample selection I am able to share.
Select Client Work • WME Sports
As a designer on our sports marketing and brand strategy team, I create a variety of materials to service our clients' needs, from brand partnership pitches to charity initiatives, camp flyers, and event invitations.
WME Basketball • Santa Barbara Pre-Draft Training & Content Shoot
Prior to the NBA Draft, WME's rookie signing class spends time in Santa Barbara, CA for elite pre-draft training and workouts. During this time, our teams also shoot content showcasing our newest additions to the agency roster. I was responsible for capturing and editing behind-the-scenes videos for Instagram stories, including production BTS shots and sponsor gifts to our clients.
WME Basketball • NBA Draft Content Capture
During NBA Draft week, I was on-site in New York City to capture WME clients getting ready for draft night in our sponsored Glam Suite and celebrating at our exclusive draft night party. WME extended its streak as the agency with the most Top 10 picks over the past 5 years and boasted 4 clients going Top 15 in the 2025 NBA Draft – including the no. 2 overall pick.
And when we say we serve our clients' every need – we really mean it. When the number 2 overall pick of the 2025 NBA Draft approached us about a tattoo concept he wanted to visualize, senior designer Joe Caione and I helped make it happen. A week later, matching designs were inked on brothers Dylan and Ron Harper Jr., just in time for Summer League. The tattoo is a tribute to their time playing basketball together at Rutgers University with the "R" in "Harper" incorporated as a nod to the Rutgers logo.
Using Generative AI for creative solutions
On my team, I've been a proponent of utilizing Generative AI as a powerful creative ally in quick-turn, deadline-driven projects to accelerate workflows without the added expenses of bringing on freelancers. In an ever-evolving creative landscape, I believe designers need to remain adaptable and keep pace with emerging technologies to maximize efficiency, stay ahead of the trend forecast, and be innovative in expanding creative possibilities. By combining the power of Generative AI and Photoshop for projects like internal mockups, I'm able to deliver a polished concept that communicates the idea and reduces overhead without sacrificing quality.
Project • @wells.ranked.burritos
When WME client and Yankees catcher Austin Wells hit viral stardom with a novelty Instagram account that grew to over 50K followers in just 48 hours, our creative team had to act fast to capitalize on the social moment. The account's purpose? To rank breakfast burritos across MLB clubhouses. Using Generative AI, I created a bold cartoon-style avatar for our client – complete with his iconic 'stache – to brand the account and enable our marketing agents to immediately pursue brand partnership opportunities. 100K followers later, our client has a brand deal with Tabasco and his very own menu item at Yankee Stadium – The Wells Favurrito – sold during day games and immediately becoming a fan favorite.
Logo Development • Kiyan Anthony
I had the privilege of working on a logo design project for WME client Kiyan Anthony, son of 10x NBA All-Star and Hall of Famer Carmelo Anthony. Alongside two other talented designers, we developed and presented a total of 13 unique logo concepts, each exploring different directions to capture Kiyan’s identity and brand potential. Both of Kiyan's final selections were designs I created, demonstrating my ability to deliver standout creative solutions that resonated with the client’s vision and brand direction. This project not only allowed me to contribute to the visual identity of a rising athlete but also gave me the opportunity to combine creativity, strategy, and design execution in a competitive, collaborative setting. The "KA" monogram will be used for product licensing, while the "KIYAN" wordmark will lead the branding for his Twitch stream. Hover above each logo to view my inspiration behind the concept.
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Big 12 Conference • Football Branding
As part of our work with our client, the Big 12 Conference, I collaborated with WME senior designer Joe Caione to develop a bold visual system to define the league’s seasonlong football creative. Together, we built out a suite of design templates to ensure the system scaled seamlessly across platforms and delivered a consistent look throughout the season. This included tune in graphics with network and game time info, AP Top 25 rankings posts, scoreboards, and quote graphics – to be updated here as the creative rolls out this coming 2025 season.
